Shimmer Bronzer

Shimmer Bronzer

We believe that a bronzer is the real go-to beauty product for getting a golden, sun-kissed glow at any time of the year. Winter or summer, healthy, glowing skin is pretty and we feel it is flattering on all skin types - it's just a matter of how much and how the product is applied. Whether it's matte or shimmery, a dusting of bronzer accentuates and lifts your cheekbones, sculpts your features, and creates a warm, just-stepped-off-the-beach radiance in seconds.Essentially, bronzer is used to emulate a sun-kissed glow or it can enhance your natural tan - it's also a great...

The Kabuki Brush

The Kabuki Brush

Kabuki brushes are a makeup-bag staple. We love our kabuki brush because it is a compact, user friendly and incredibly versatile brush, perfect for applying all kinds of makeup, especially loose powder makeup such as our foundation and our finishing powder. The bristles of our kabuki brush help dust on just enough product without making your face look cakey or overdone.  Interesting fact: The Kabuki brush is named after the Kabuki Japanese drama theater where actors wear keshō, a very heavy makeup that emphasizes the nature of their characters. There, the kabuki brush is used to apply the white rice powder uniformly on the entire face - https://en.wikipedia.org/wiki/Kabuki_brush All right but what...

Summer Purple Hues

Summer Purple Hues

Purple Hues for spring and summer? We say: Yes!Try some of our beautiful violet and purple mineral makeup shades and see your eyes poppin’. Give it a try! Purple eye makeup is about to have a serious moment ladies! ♥Celebrities like Dua Lipa at this year’s Grammy Awards1 shown us that purple eyeshadow is not just for the red carpet. It’s actually a really flattering shade on pretty much every skin tone. 1 https://www.youtube.com/watch?v=vFWv44Z4JhkLighter skin tones look great in shades like pale lilac and pinky purples - while darker skin tones will look beautiful with pretty much all purple tones....

Mascara Tips

Mascara Tips

You don’t have to be a pro makeup artist to create eyes that seriously stun. You can get that beautiful look all on your own with the help of your trusty mascara wand. Think of mascara as the finishing touch to your makeup routine. Applied after eyeshadow, eyeliner, and any other eye makeup, using mascara will complete your look. Most makeup artists use an eyelash curler first to open up the eyes. So, we recommend before applying mascara, use an eyelash curler to lift and lengthen your lashes. If you wish you can now put on a coat of eyelash...

Home Spa Day

Home Spa Day

Want to enjoy Spa-Like moments at home? Here are some ideas for you. Having a spa-like experience at home might not be your biggest concern at the moment, but it's a perfectly acceptable and fun way to unwind and relax after a day or busy week of running errands, at home or at work. First, set the stage for self care time and relaxation. Start with a clean room so you won’t be distracted by work or clutter. Light a couple of scented candles, or start an essential oil diffuser. Aromatherapy scents can be a great way to add to...

Pillow Talk

Pillow Talk

Here’s a tip you might not know about your pillow and skin care! Wash your pillowcase at least once a week Your skin produces oil as you sleep and while that oil isn’t necessarily bad for your skin, is does stay on your pillow and sheets. Sleeping on many night’s worth of accumulated oil is not ideal for your skin. It’s best to wash your pillowcase once a week. If you are acne prone…you should be washing that pillowcase at least every three days. It’s a hassle but your skin will thank you!

Powder vs. Liquid

Powder vs. Liquid

Powder vs. Liquid Foundation How do you choose between using a powder foundation or a liquid foundation? What are the differences? Let’s take a look! Coverage This is a common question, so let’s get it out of the way. Does powder foundation cover up the same as liquid foundation? The answer is yes, and no. Powder foundation gives you a different coverage than liquid foundation will give you. This is not necessarily a bad thing though. Liquid foundation usually goes on more heavily and is useful for very uneven skin tones. But choose carefully to avoid a cakey-looking complexion. Powder...

5 Tips for Dry Skin

5 Tips for Dry Skin

If you have dry skin, you know that it sticks around no matter what season it is. You also know how difficult it can be to keep under control. Dry skin can not only feel extremely uncomfortable, but you can also have little flakes on your skin. It often feels like no matter how much moisturizer you put on; you can never get the hydration that your skin needs! Don’t worry -- because I have 5 tips for you to help get your dry skin under control! Tip 1: Change up your shower routine There’s nothing like a nice long,...

Makeup Basics

Makeup Basics

The world of makeup is infinite and so are the different products you can purchase. Lucky for you, we’ve put together this list of makeup basics that you should have and why! Foundation Obviously, the first thing we would have on this list would be foundation. It is the, excuse the pun, foundation of any makeup look. Foundation is used to give your skin an even tone and basically give you a blank canvas to work with. It helps cover up any “imperfections” and give your skin a nice smooth look. Foundation is where you start so naturally, it had...

Brushes Clarified

Brushes Clarified

There are plenty of make-up brushes out there and it can be hard to keep track of which one is used for what. You have a powder brush and that’s different from a foundation brush which is also different from the 100s of different eye shadow brushes you can choose from! It can be overwhelming. Good news for you, we’ve broken down what some of your basic brushes are used for! Kabuki Brush The Kabuki Brush is a stout, short-handled brush that is ideal for mineral (powder) foundation. It’s soft enough for the brush to glide across your skin but...

Wash your face

Wash your face

It may seem like one of the easiest things to do and something that you really can’t mess up. Well, you’d be surprised! There are so many mistakes that you can make while washing your face. The temperature of the water, how long you wash for, how often, etc. These can all be factors that could be affecting your skin! Temperature of the water You might think that the hotter the water, the better. Hot water is supposed to open up your pores, right? Actually, pores cannot actually open and close like that. Go figure. The best water to use...

5 Minute Makeup

5 Minute Makeup

A 5 Minute Makeup Routine If you are like me, you probably leave everything to the last minute and are rushing out the door in the mornings. It doesn’t matter how prepared or organized I am. I decided to analyze my mornings, I realized I needed to get more efficient across the boards, including my makeup application. Now that said, I love taking my time and feeling gorgeous throughout the whole process but sometimes, I just have to get in and get out the door. So, for days that I am short on time, I developed a makeup look that...

Skin 101

Skin 101

The skincare industry had exploded in the past 5 years and there always seems to be a new product you can add into your skin routine. Often times, we forget the basic things that are the backbone of any great routine. So, while you should certainly add products that help with your specific needs, you should always make sure you have these in place first. Cleansing If you do not wash your face, there is no point in even having a skincare routine. Cleansing the face should be the one thing that you do not miss! Your skin produces oils...

Setting Powders

Setting Powders

Finishing or Setting Powder? Finishing powder and setting powder are two products that can be easily confused. They are both powders that seem like they do the same thing. That couldn’t be more wrong. They are each their own product and believe it or not, serve their own purpose. So let’s take a closer look at both.Finishing PowderBy the name of it, I’m guessing that you can figure out when you would apply this product. Yup, at the end of your makeup routine. Finishing powder is applied to give you that airbrushed look. It is used to blur lines and...

5 Habits of People with Great Skin

5 Habits of People with Great Skin

We all know that when it comes to skin, there are many factors that can play into its appearance. With that in mind, we’ve complied a few habits that seem to really contribute towards having beautiful, healthy looking skin. How many can you check off? Have a set skincare routine Having a great skincare routine is foundational to having great skin. It’s often the first thing that people think of when they are ready to take care of their skin. Having a set routine that you follow every day and every night is crucial for you to see any results...

What is Hyaluronic Acid?

What is Hyaluronic Acid?

Hyaluronic acid is one of the most popular ingredients in skincare today and for good reason. You hear many companies promoting you how amazing it is for your skin. I mean, we can’t blame them; hyaluronic acid is truly an amazing ingredient! You’re probably wondering though, what is it? Let me tell you! Where does it come from? Hyaluronic Acid is one of the most exciting ingredients on the market today. It was discovered by Karl Meyer in 1934 and has been successfully used in personal care. Until the 1990s the only method of producing hyaluronic acid was extracting it...

Demure with a Twist

Demure with a Twist

As you might already know, Demure loose mineral powders are made from 100% minerals. And it’s pretty straight forward how to apply loose powder eyeshadow. It’s as easy as shaking some powder out, dipping your brush in and applying it to your eyelid! Did you know that you can get more out these versatile colors by applying them differently…or even using water?? Pat Rather Than Brush When you apply eyeshadow, the first instinct is to brush the eyeshadow onto your eyelid in a sweeping motion. This is one way to get your color on. There is nothing wrong with this...

Perfecting your skin care routine

Perfecting your skin care routine

We all know 2020 was a bit of a rough year. There was so much happening, and we learned that we need to start putting our health and well being first; taking care of ourselves. Whether that is through learning a new hobby, making time to cook your favorite meals, getting into shape, or something as simple as making sure you’re drinking enough water and sleeping well each night; we all realized that it was time to start prioritizing ourselves. With that being said, one major thing I did this year to start taking better care of myself was to...

Why Choose Loose Minerals?

Why Choose Loose Minerals?

Sometimes a customer will ask us, “Why does Demure use loose minerals rather than pressed powder?” Valid question considering that many in the beauty industry manufacture pressed powder. We know you’ve been dying to know, so here’s why! Feel good formula We stand 100% behind all of our formulas. With that being said, we strive to give the best! We know that regular makeup can sometimes be heavy and can end up clogging pores…resulting in some less-than-pleasant skin issues. Pressed powders need a binding oil to stick it together and they typically contain fillers, chemicals and preservatives. With that in...

How to Apply Loose Minerals

How to Apply Loose Minerals

If you are like me, you may have never used mineral foundation before and have no clue exactly how to use it. That’s okay! Once I learned how to properly apply mineral makeup, I never went back to liquid foundation and trust me, neither will you! So how exactly do you apply our mineral foundation? Excellent question! Just follow these simple steps: Prep: Before you begin, apply your moisturizer and let it soak in. This will give the loose minerals a good, even base. Step 1: The first thing to do is turn the lock on the sifter and tap...

Aloe Vera and Skin Care?

Aloe Vera and Skin Care?

We’ve all heard of Aloe Vera and how wonderful it is for your skin. The question is why is it so amazing and where did it even come from? What is Aloe Vera? Aloe Vera is a succulent plant that grows everywhere from Africa to Europe to America, although it did not originate from any of these places. Aloe is known for its long leaves and the benefits that come from the jelly like substance inside. Aloe plants can grow up to 30 inches tall with up to 21 leaves! Aloe is one of the most studied plants in the...

What is Clean Beauty?

What is Clean Beauty?

If you use any type of beauty or skincare products, you’ve probably seen the term “clean beauty” being used. Clean beauty is one of the biggest trends right now and we are hoping that it stays that way! Clean Beauty is all about knowing what is in the products that you are using and avoiding ingredients that have the potential or are suspected of causing harm in any way. Some ingredients that are on the “stay away from” list include the following: parabens, phthalate, drying alcohols, artificial fragrances, and dyes. Why you should care about your product ingredients What we...

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